TOOLS
Articulate Rise, PowerPoint, Getimg.ai, PhotoShop, Adobe Premiere, Adobe AfterEffects
CLIENT
Crunchyroll
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This debranded version has been scrubbed of any proprietary or confidential information.CHALLENGE:
After our team developed a 2-day instructor-led deck, senior leadership asked to change the approach into microlearnings broken up by HRBP-led talkback sessions, albeit with no adjustments to the launch date. I was facing having to record a voiceover of the deck. I just knew this wasn't going to give us results.
MY APPROACH:
WWJDD? (WHAT WOULD JULIE DIRKSEN DO?):
While my manager figured out the sprint schedule for development, review, and launch, I consulted my notes from Julie Dirksen's Design For How People Learn:
Make learners feel smart and capable.
Learning Objectives: pitched to the learner as a challenge, puzzle, or obvious value proposition (ex: “Oh no! Your boss lands in an hour and the xyz will have to be ready”).
Leverage a sense of urgency.
We can’t help but be drawn to mysteries.
Consequences over generic feedback for choices can also make a stronger impact.
“This will be important, so pay attention” just doesn’t work. Instead, emotional engagement and games can automatically grab attention.
We find facts meaningless unless we know how to feel about them.
We better recall funny sentences over neutral sentences.
Tactile activities help focus.
Storytelling helps with engagement and recall. Set up a story with a conflict that needs to be resolved and a protagonist who faces obstacles in pursuit of a goal.
One hour later: I had a concept and a medium.
Articulate Rise would be the best way to plug-and-tweak the content from the deck.
My learner hook: Upon losing a star employee, a manager goes on a heartfelt mission back in time to give her a better experience. I wanted to leverage Rise to make a narrative game in which the player helps the character on his adventure through tactile interactions, learning Crunchyroll managerial processes along the way. The idea was based on visual novels, a familiar medium for anime fans.
One day later: I taught myself how to generate AI art.
I didn't have any internal artist contacts, so I looked up AI art generators.
After playing with Getimg.ai, I had a full reaction palette for the main cast. This had some limitations. The tool couldn't make male faces very reactive, consistent outfits were difficult, and it was very hard to generate an African-American character with natural hair. I was able to use these limitations for creative solutions in the story.
I value artists' work and free AI tools have been associated with art theft. I hoped I would later be paired with an internal artist for the character portraits.
One weekend later: I had a complete first draft.
I worked for an entire weekend to ensure my manager could see a draft by Monday and keep us on track for our tight schedule.
I framed learning objectives as practical takeaways for on-the-job scenarios.
To avoid implying the player is a hapless manager, the game established the player already has an excellent reputation. I reinforced this with real feedback survey trends. Even if the player doesn't "take to" the manager character, I noticed test users loved the other main cast members and were motivated to help or please them.
Using Dirksen's suggestion for a mystery hook, I outlined an ongoing mystery to build player anticipation of future episodes.
My time with Crunchyroll ended before this went live, but testers' feedback was overwhelmingly positive. I sought out ERG leadership and managers from different levels for their input. Testers told me they loved the approach, and were immediately absorbed. Given the training was non-mandatory, this was very promising.
BONUS: WWJDD Paid Off!
To my astonishment, Julie Dirksen herself told me this may be her favorite use of Articulate Rise that she's seen, and a great example of what good things can be accomplished with such a limited tool "if the design is thoughtful enough." She really liked the use of character and challenge; "the idea of jumping back a year and fixing it with the employee is a great example of creating challenge and urgency."
TOOLS
Articulate Storyline, Canva, PowerPoint, PhotoShop, SnagIt
CLIENT
Crunchyroll
CHALLENGE:
As part of my interviews with Crunchyroll, I had 4 days to develop a 3-10 minute learning experience that showcases my unique skills and creativity. I had to include 2 or more of the following: web-based learning, interaction, slides, animation, gifs, and static graphic design.
I was asked to make the deliverable as on-brand as possible without being given assets. The final product had to address Crunchyroll's values, who they are, and what they do. No explanations or writeups. They wanted the learner to be able to walk in cold and leave satisfied with the learning objectives.
MY APPROACH:
My first mobile learning project! I created a QR code scavenger hunt, each leading to a unique learning experience.
Instead of a multiple-choice quiz, learners could only be marked as complete if they could find all the secret codewords. Each codeword was a single-word summary of Crunchyroll's identity, values, or what they do.
Each QR code is fully functional and leads to a unique interaction.
The hiring manager was reached out to me personally to let me know he was very impressed with this original approach. The company hired me to be Crunchyroll's Learning Experience Designer!
TOOLS
Adobe Premiere, SnagIt, Audacity, PowerPoint, Articulate Stock
CLIENT
San Diego State University Multimedia Design course
CHALLENGE
I was assigned to create a ~3-minute educational video using any software of my choosing. I used this opportunity to take a 2-hour Adobe Premiere course on my own and try out using Audacity for the first time.
MY APPROACH:
RESEARCH:
Passionate about quality sexual health education, I researched the state of post-Dobbs US sex ed curriculum across several sources. I then compared this information to recent conversations in my program about virtual learning, the pandemic experiences shared by professional educators in my Masters program, and squeezed in some additional research.
STORYBOARDING:
To come up with a concept before storyboarding, I looked at several Youtube creators for inspiration (Lindsey Doe, Innuendo Studios, and Zero Punctuation). Next, I made an outline based on my research notes, outlined a storyboard of "beats" and visuals, drafted a script, and refined from there.
PRODUCTION:
I created the animations I wanted in PowerPoint. Next, I recorded several "takes" for each beat of the script. I edited the audio in Audacity, then edited the sound and video in Adobe Premiere. The music is from Bensound.com.
I aced the assignment; the professor noted the engaging narration. By chance, I interviewed with Planned Parenthood a month later; this video made a great impression!
TOOLS
Articulate Storyline
CLIENT
Better Mortgage
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This debranded version has been scrubbed of any proprietary or confidential information.CHALLENGE
I was asked to create a refresher for the thousands of employees that handle loans and talk with customers. This needed to be as brief as possible and cover what language is illegal when discussing loan applications with any borrowers on leave of absence from work.
According to the requester, there was no report of any behavioral issues prompting this training that needed any correction, but releasing a refresher was a good practice and showed our regulators our company was proactive about compliance. Therefore, this did not need to impart a detailed skill from scratch and I felt an assessment was unnecessary.
MY APPROACH:
RESEARCH & STORYBOARDING:
Legal and Compliance gave me notes from investigations and legal proceedings on this topic.
To storyboard, I drafted a slide deck with comics-style visuals. I gave the deck to legal and customer-facing teams for review. One amazing SME pointed out that some employees have to follow a slightly different rule when discussing leaves of absence. Because the training material was largely the same, I added a simple call-out for affected employees.
Once the draft was approved, I adapted it into Storyline. I wanted to keep my Storyline skills fresh.
DIGESTIBILITY & BREVITY:
In the storyboard review phase, the SMEs had already approved my comics-style approach to the material and the accessible language I used to make it digestible at a glance. I also find it efficient to combine the summary, purpose, and navigation instructions on the title slide. Every slide added to a deck or eLearning makes it feel much longer to SMEs looking for a brief learning fix.
I also tried to make navigation as unrestricted as possible so that learners could understand the course agenda at a glance. If they wanted to revisit the course at any time, I wanted them to be able to easily flick to relevant sections for review. Therefore, I kept the default Storyline player. If it ain't broke, after all....
THE HEART:
Finance employees often forsake their big firms and came to mission-based companies like Better and Aspiration because at big firms, "customer are reduced to numbers." At Better, they often emphasize to their employees that buying a home is personal and life-changing, often reminding us that most of our customers are first-time buyers.
I leveraged a little story-based adult learning. I included an epilogue after the scenario sequence. To keep the "human" element in the lesson, I gave the borrowers names, desires, and a happy ending. So often, compliance training takes on a "don't do this or else," but I wanted the learner to feel a positive impact that reflected our company values.
The Director of Compliance Management reached out to me to say: "I had the chance to review this and I am again so amazed at the training you put together! Thoroughly enjoyed this! We are so lucky to have you :)”
TOOLS
PowerPoint, Articulate Stock
CLIENT
San Diego State University Instructional Design course
NOTE: This will download the file. Simply open in PPT, hit Present, and play! Results not guaranteed if opened in Google Slides.
CHALLENGE:
My 4-person group was assigned to create an interactive eLearning in PowerPoint about how to make a cup of coffee.
The other members of the group felt unprepared. The course hadn't offered PowerPoint training. Some of the group hadn’t had exposure to beginner design principles and I don’t think they had ever worked on a storyboard before. Some teammates also didn't know that quick reference job aids should be about 1 page long.
MY APPROACH:
I taught my group how to make "buttons" in PowerPoint and other faux Storyline interactions. I challenged myself to make the complicated, highly interactive practice and assessment sections. I ultimately had to simplify to ensure we'd meet the deadline. I also helped other members with their sections.
Can you believe I started this project not knowing how to make coffee?
I was able to foster a group that brought different skills, creativity, and expertise to the project. My involvement transformed the initial project from a B to an A!